In a bid to expand its presence in China, American electric vehicle and clean energy firm Tesla, Inc. recently launched an official shop of the company on Taobao.com- an online marketplace wholly owned by Alibaba, the Chinese e-commerce giant.
Reportedly, Taobao works similar to Amazon.com where products are made available through various vendors to fulfill the orders. However, some companies have the option to sell their products on the website to the consumers directly. The similar route has been taken by Tesla to meet the demands of the consumers in China that wish to purchase accessories for their automobile.
For the record, the accessories available on Tesla China’s website are the same items that are available on the company’s official e-commerce site in the U.S. Some of the items available for sale include key fobs, floor mats, phone chargers, apparel and cleaning accessories.
Although the official Tesla shop provides various accessories and collectables for its customers, products cannot be shipped outside Canada and the U.S. Limited shipping range has posed as a problem for international customers who may be in interested in buying various Tesla accessories like T-shirts or a set of floor mats for their Model 3.
Apparently, Tesla aimed at addressing the issue regarding the need to meet the demands of potential international consumers and decided to introduce a new store in China.
Notably, the site was launched on April 16 and provides accessories for the Model S, Model 3 and Model X. The Chinese customers can schedule test drives of any currently available Tesla vehicle through the online shop.
Citing sources, Tesla has gained widespread presence in China primarily after the company established its first vehicle production facility in Shanghai back in January 2019. In October 2019, Tesla manufactured its first Chinese built Model 3s and delivered the model to its employees in December 2019 with public deliveries starting from January 2020.