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McLaren deviates from number system to name its new sports car Artura

McLaren deviates from number system to name its new sports car Artura
McLaren deviates from number system to name its new sports car Artura

UK based automotive manufacturer, McLaren Automotive, has reportedly unveiled the name of its first series production hybrid that is scheduled to be launched in 2021. The new vehicle will be called the Artura.

The company would rollout the new machine during the first half of 2021. The vehicle, which the company has dubbed a 'High-Performance Hybrid' or HPH for short, would be replacing its long-running Sports Series line.

Naming the new vehicle model a word-based name differentiates it from the old system the company utilized for its Sports Series line, which utilized a nomenclature that used a number-based system, hinting at the vehicle’s power output.

The company has previously used the name-based system exclusively for specific Ultimate Series models, comprising of the Elva and Senna, both being connected to the company’s motorsport heritage. Meanwhile, the company is yet to specify why it abandoned the number system to name the new model ‘Artura’.

The new supercar will have a hybrid powertrain that is based on new V6 petrol based engine. The British automotive manufacturer has previously only utilized hybrid powertrains in range-topping supercar models such as the Speedtail and the P1.

While confirming the new name, McLaren CEO, Mike Flewitt stated that each element of the supercar is brand new, from the platform architecture as well as each part of the High-Performance Hybrid powertrain to its interior, exterior body, and cutting edge driver interface.

Flewitt further added that the new model also draws on the company’s decades worth of experience in developing super-lightweight road and race car technologies to deliver all of its electrification expertise to the supercar class.

The company stated that the supercar is now in the final stages of its testing before the launch, however, technical details regarding the same have not been revealed yet.

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Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for and a few other websites, spanning the sectors of business, finance, and technology./