Seoul-based automobile company, Kia Motors Corporation has recently announced its plans to expand its alliance with global mobility firms to fulfill the requirements of a varied set of customers worldwide.
Highlighting on some of its plans, in January, the automotive company shed light on its long-term ‘Plan S’ strategy, which summaries its vision to diversify mobility services in key regions across the world. In Korea, the automaker is planning to develop its local ‘Kia Flex’ vehicle subscription initiative by expanding its fleet size.
For the record, the Kia Flex program was launched in June 2019 under which it offers a monthly subscription to consumers who then can choose and exchange a car type once a month. Currently, the program offers a premium lineup of Stinger, Mojave the Master and K9. Moreover, the line-up will see an addition of the new Kia Carnival and a new EV model in the future.
In a recent visit to the firm’s Sohari plant in Korea, Ho Sung Song, President and CEO, Kia, spoke about the firm’s strategy for global mobility, adding that they are striving to deliver differentiated mobility services and customized products based on its rich experience and history in automotive manufacturing. Kia intends to develop its relationships with global partners to provide regionally customized mobility solutions as it launches its ‘Plan S’ strategy.
In Europe, Kia is planning to partner with global partners to offer a customized mobility solution for the region. In 2018, the company had released a car-sharing service with Spanish energy company Repsol called ‘WiBLE’.
This service allows users to rent and return automobiles at designated areas with its ‘free-floating’ model. As of now, Kia is one of the leading providers of car-sharing services in Spain and operates nearly 500 Niro PHEVs in the region.
The automaker is planning to build on this platform by providing multi-modal mobility services. It is also planning to launch a dealer mobility service in Russia and Italy by the end of 2020.
Source Credit: https://www.greencarcongress.com/2020/08/20200815-kia.html