General Motors is reportedly shutting down Maven, its car-sharing service on account of the pandemic spread that finally led to its demise. Maven had been launched in the year 2016 but was not made available across Canada until 2018 when it was deployed in Toronto.
The company lets the users to borrow or rent cars owned by GM or vehicles belonging to the select GM owners at a price, for competing with several other car-sharing services such as Zip-Car. The company had suspended its operations in the previous month owing to the pandemic while the business impact after the crisis led to winding it up and close it down.
Apparently, the future of Maven had looked glum even before the COVID-19 crisis took place as it had shut several of its operations down across various cities in the United States in 2019. GM stated that it had learned a number of valuable information regarding the operation of the car-sharing platform over the time behind the wheel of Maven. The former also believes that it can now apply all that it has learned from its time in Maven to other businesses owned by GM.
The first CEO of Maven had resigned in the previous year which led GM to pull its service from around half of the cities that include markets such as Chicago, New York City and Boston. Maven, however, continued to work in other cities like Washington DC, Toronto, Detroit and Los Angeles up till the last month when it was suspended due to the increasing pandemic.
GM commented that Maven Gig, which was a part of services making cars available exclusively for Uber drivers and Lyft, is also going to be shut down but shall take longer to come to an end. The company will be asking the customers to return the vehicles belonging to Maven Gig when it shall be permitted and safe to do so.