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Twitter acquires California-based stories template maker Chroma Labs

Twitter acquires California-based stories template maker Chroma Labs
Twitter acquires California-based stories template maker Chroma Labs
  • Chroma Stories is a supplementary app that allows users to fill in sleek and stylish layout templates and frames on Facebook, Instagram, and Snapchat.
  • As long as the app is installed on the phone, users will be able to create stories provided there's no change in a future iOS update.
Twitter has recently acquired California-based Chroma labs, the company behind the Chroma stories app. Chroma Labs tweeted that it was shutting down its business ‘effective immediately’ in light of the acquisition. As long as the app is installed on the phone, users will be able to create stories provided there's no change in a future iOS update. For the uninitiated, Chroma Stories is a supplementary app that allows users to fill in sleek and stylish layout templates and frames for posting stories and collages on Facebook, Instagram and Snapchat. Kayvon Beykpour, Product lead at Twitter, expressed his delight on twitter and was quoted welcoming team of Chroma Labs. The team includes co-creator of Chroma Stories and inventor of Instagram “Boomerang” John Barnett; Chroma Labs co-founder and a product design manager on Facebook's Augmented Reality team Joshua C. Harris; and engineer manager on Facebook Photos and Instagram Stories Alex Li. Beykpour stated on his tweet that the team will join the product, design, and engineering teams of Twitter to provide people more creative ways to express themselves on Twitter. Twitter could be looking at its own variation of stories, or it may add more visual options to ameliorate the tweet presentation following the Chroma crew joining Twitter. Twitter stories could possibly be a breakthrough event as the platform is one of the few without a stories option. About Twitter Already home for real-time updates, Twitter is gearing to add Stories feed. Twitter is embracing a philanthropic mission to take the company to a new level through direct civic engagement, charitable contributions and employee volunteerism. Source credit: https://www.engadget.com/2020/02/19/twitter-acquires-stories-photo-and-video-editor-maker-chroma-lab/