Elon Musk, the owner of Twitter Inc., has reportedly expressed his intention to lead the social media company in a new direction through a rebranding initiative.

The former Twitter CEO plans to replace the well-known blue bird logo with an X, taking into consideration the slow return of advertisers. Recently, Musk admitted that advertising revenue has declined to almost half of its previous levels, leading to negative cash flow for Twitter, primarily due to its heavy debt burden.

Mike Proulx, the research director at Forrester, noted that this move might further alienate Twitter's original and once fiercely loyal user base. While some argue that getting rid of the iconic brand might be a risky decision, others interpret it as a signal of a fresh start for Twitter, attracting a different user base.

In a Sunday post, the billionaire Musk sought the opinion of his millions of followers, proposing a logo change and even a color scheme alteration from blue to black. He shared an image of a stylized X against a black outer space-themed background, hinting at the direction he envisions. Musk stated that soon the Twitter brand and the birds will be let gone.

Later on Sunday, Twitter's new CEO, Linda Yaccarino, tweeted her thoughts, acknowledging the rare opportunity to make a second significant impression. She emphasized Twitter's past impact on communication and expressed her belief that X would further transform the global town square.

During Musk's tenure as Twitter's owner, the company has undergone significant changes, including a business name change to X Corp. This aligns with his vision of creating a "super app" similar to China's WeChat.

Source: https://www.reuters.com/technology/elon-musk-says-twitter-change-logo-adieu-all-birds-2023-07-23/