Renowned automotive giant Ford Motor has reportedly signed a deal with Mobileye, Intel’s auto tech subsidiary. The deal aims to support Ford’s next generation of highly advanced driving as well as safety features spanning its global product lineup.
As per sources familiar with the knowledge of the matter, this agreement entails the automaker to use Mobileye’s EyeQ camera-based detection technologies to implement forward collision warning and pedestrian, cyclist, and vehicle detection. In addition, these technologies will also be deployed for Ford’s upcoming hands-free driving system.
For the uninitiated, Mobileye and Ford have worked together earlier, however, this is the first time the automaking company is actually extending a commitment to use the technology of Intel’s subsidiary for the entire lifecycle of its next-gen trucks and cars. This also includes vehicles like the all-electric Mustang Mach-E crossover, the next-generation F-150 pickup, and the new Ford Bronco.
Camera-based technology systems like Mobileye’s EyeQ are rather critical for the operations of active safety features so as to prevent crashes and also for such as General Motors’ Super Cruise and Tesla’s Autopilot.
Incidentally, last month, Ford had declared that it will launch its hands-free driving system, known as the Active Driver Assist. The F-150 and Mustang Mach-E apparently will be the first vehicles that’ll have the technology embedded in them by 2021. The Bronco also will be using Mobileye’s systems, though it will not offer the hands-free driving system at time of launch, states Ford.
For the record, Mobileye, based out of Israel, was purchased by Intel in 2017 for around USD 15.3 billion. It is considered an industry leading company in advanced driving technology. Its customer pool is inclusive of 13 of the top 15 automakers across the globe, according to the company.
No financial details of the deal have been disclosed so far. Ford Motor will be displaying Mobileye’s name on its vehicles’ infotainment screens as a part of the agreement.
Source Credits: https://www.cnbc.com/2020/07/20/mobileye-and-ford-partner-on-next-generation-driving-technology.html